Whatever your business, technology is driving it nowadays. And for fast-growing SMEs with limited technical resources, that’s a particular challenge.
Whether you’re the founder, IT manager or just the ‘tech guy’, you know that making the right decision isn’t easy in a world of constant technological change.
But getting it right can make the difference between success and failure. Between an organisation that’s operating at full potential and one that’s being overtaken by the competition.
So an independent, objective assessment of your technology is a must if you’re to face the future with a solid digital strategy in place.
But first things first. Maybe you’re thinking there’s no such thing as a free technology assessment. So before I start asking you questions, let me answer some.
OK, now it’s your turn.
Here are some preliminary questions to get us started, and to provide a basis for our discussion. Simply cut and paste them into an email, and answer each one as fully as you can. Don’t worry if you struggle with some of them – that’s all part of the process.
- What’s your product or service?
- Who’s your customer?
- What problem do you solve for them?
- Who are your main competitors, and what makes you different?
- What’s your vision for the business?
- Do have a business plan/strategy document that you can share?
- Does your business have an IT/technology strategy?
- What do you believe is your biggest technology risk?
- What’s your biggest technology opportunity?
- What are the barriers to you taking advantage of this?
- Are you involved in any significant software development project with internal or external development resource?
- What’s your overall IT budget currently, and how is it projected to grow?
- How is your business managing the increasing threat of cyber-risks?
- Do you use cloud-based software technologies, and do you know how secure they are?
- What disaster-recovery plans do you have in place?
- What technology/digital expertise do you have, either as full-time employees, consultants or non-executive directors? Can you send brief bios?
- Do they have the right skills, experience and qualifications to deliver on current and future strategic aims?
- How are technical staff recruited and retained? Are you paying enough to attract the right people?
- Do all the technical staff have job descriptions, and are they up to date?
Send your answers to email@example.com.
I’ll be in touch very soon to help you get the most out of your technology investment and put a solid digital strategy in place.